Retargeting for Retail

( The Basics )

Compared to any other method, Facebook currently (as of Sep. 2019) provides the most affordable and effective platform for transforming the brief conversations with your real-world customers – into lasting ‘online world’ connections and likely repeat sales.
As a retail salesperson, you will have developed a set of skills that are centered around communicating and connecting with real people. In this article, we explore one viable method by which you could extend that connection to the ‘online world’, without having to master completely new (geekish) skills, or having to spend large amounts on advertising.
Compared to any other method, Facebook currently (as of Sep. 2019) provides the most affordable and effective platform for transforming the brief conversations with your real world customers – into lasting ‘online world’ connections and likely repeat sales.
Facebook vs. Google vs. Email   
If you are in the business of selling your products and services primarily in the ‘offline world’, where you meet and talk to a lot of people, you are in a good position to create a solid base of online repeat buyers. Provided you have a system that connects the two realities, the ‘real world’ and the online world.
The online world has in many ways become the primary reality, at least in terms of being accessible to others. You will have to make some relatively minor adjustments to your current sales pitch and incorporate the ways to connect the ‘offline’ with the online, while continuing to make the same volume of sales as usual.


How to connect Off-line and On-line worlds   

Setting things up on Facebook

Facebook's Business Manger

Facebook Page options and settings
To be able to run a Facebook re-targeting campaign, you will need to have your presence on Facebook established, as a business. For that, you need a Facebook Page.

Within your FaceBook page, you will have access to the Ads Manager, which is the control center for your campaigns, individual ads, and your audience-building configuration. This is the interface through which you can interact with Facebook’s artificial intelligence.
Your typical Facebook re-targeting campaign usually includes a series of ads and posts, combined with the process of building your ‘look-alike’ audience. This is something that is usually planned in advance as a set – and then ‘dripped’ for publishing on Facebook during a certain period.
The Facebook ads are (currently) quite affordable and provide the best return on investment, for a retail business of any size.
In your daily dealings, you will then incorporate a number of new elements, designed to bring your customers and prospects to any of your online properties. After the initial setup, it all becomes part of your daily routine and it works on auto-pilot.

Our Retargeting Plans and E-commerce Websites

We have put together several Retargeting Plans, which are designed to accommodate different needs. The Starter plan starts at $500 but has otherwise no fixed price, as the price and the volume of work will depend on the starting position and the goals of each client. If you haven’t got a Facebook page and no (re)targeting system in place, this is the plan that you will want to start with. Please fill out the Contact Form to get in touch and tell us a bit about your business.
Currently, we also offer a Combo package of a WordPress-based e-commerce website, with the Starter Retargeting plan included. They are optimized and integrated to work seamlessly together. Promo: Artisan/Retarget Combo

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